in partnership with:


"OFFICIAL DIGITAL FACILITY MANAGEMENT PLATFORM"



SMART IOT
THE FUTURE STARTS NOW


COMING SOON
COMING SOON
Court Allocation Efficiency
By allowing customers to explore, book and pay online. We make it easy for customers to check court(s) availability fast and simple. Reduce unwanted waiting time and miscommunications.



Customers Management
Customers is King! We help operators to track their customers booking behaviours and collect customers database.



Smart-Link
Fast, efficient, and honest, AFA Smart-Link has become a reputable and well-known Automation. Our team is up for every job, managing projects with the skill and experience our clients have come to expect. We want our customers to be satisfied with our work, which is why we provide open communication channels throughout the duration of each project.



Improve Customers Loyalty
We help operators to remind customers about their booking so that they would show up. We help retain your customers by sending reminders to users to make bookings based on their booking behaviour to make sure operators venues is fully utilized.



Automatic Upgrades
We're thinking about your business as much as you are. Everything is cloud-based, so functional upgrades happen automatically.



Vending Machine
- Book court + AFA Link (IoT Automation)
- Drinks & food
- Sports Merchandizes (shuttlecocks, tennis balls, socks, shirts, etc.)



Reduce Losses
Don’t worry about ‘No Shows’ or ‘Last Minute Cancellations’ because customers will have to make full or partially payment before they show up.



Detailed Reporting
Understand all aspects of your facilities including usage rates, financial information, demographic break downs and more.




Easy to Use Sports Venue Management Software
Our simple to use booking management system covers all aspects of running and managing an indoor or outdoor sports venue. From a comprehensive members solution, to block bookings and recurring payments for larger customers.

Raymond H'ng
Chief Executive Officer
Extremely proud of our team! We had a small idea with the vision of making it work, started small and we will go global. AFA will make an impact to sports industry, that's for sure!

Edwin Gan
Chief Operation Officer
AFA started with a vision to digitalize the Sports Facility as we're aware that the problem both Users and Sport Facility owner face. We hope that with this transformation, we can drive the Sport industry into a new age of technology.

Kevin Ong
Chief Business Development Officer
We at AFA have one goal in mind that is to bridge sports complex to their customers through digitalization to adapt to the New Norm.

Euisen Yong
Chief Marketing Officer
Being part of AFA, it is compelling to me being able to explore how the industry eco-system works, to strategize effective initiatives and plans for the start-up. My idea is to bring the brand story to execution strategies and deliver measurable results.
FOUNDERS' WORDS
Email Us: play@athleteforathletes.com | Tel: 016 - 293 0845 | Shah Alam Selangor, Malaysia